The story of 2befair
A team with a passion for quality and perfection.
Hi, I am Nico Pliquett
I am the founder and managing director of 2befair – the brand for high-quality car accessories made in Germany.
As a Tesla driver, I quickly realised: there is a lack of accessories that live up to the premium standard of our cars. That is exactly what we wanted to change – with products that make no compromises in quality and workmanship.
Our story
December 2019
Shop4Tesla is founded
It all started with a passion for Tesla and the desire to offer high-quality accessories. Inspired by the Tesla Model 3, the online shop “Shop4Tesla.com” was founded.
2020
Our quality standards grow
As our experience grew, it became clear: the available products did not meet our quality standards. We wanted premium accessories that suit our cars.
Mid 2021
The idea for 2befair is born
2befair was born – with the clear goal of developing premium products made in Germany. The highest quality combined with sustainable, fair production.
End of 2021
Premium partner found
After an intensive search, we found a German manufacturer who meets our high quality standards – with state-of-the-art production and strict quality controls.
March 2022
Launch of 2befair
With a six-figure investment, we started production of our premium rubber mats. Since then, our range has grown steadily – always with the highest quality standards.
Our team
Who is behind the 2befair brand?
Our team works every day to meet the highest quality standards. Everyone on the team drives an electric car and knows what our customers expect.
Building on our online shop Shop4Tesla, we develop premium accessories for electric cars under the 2befair brand – focusing on perfect fit, first-class materials and German manufacturing.
Our promise: uncompromising quality, combined with sustainable production and fair conditions.
Quality that inspires.
Do you have questions about our products or our quality standards? We are happy to advise you personally.
Your 2befair team!
Get in touch