The history of 2befair

Moin Moin!

My name is Nico Pliquett and I am the founder and CEO of 2befair - the brand for sustainable accessories for your car. Nice that you landed on our site.
I would like to tell you a little bit about us and our history. Before we launched our brand in March 2022, we were already selling accessories from various manufacturers for electric cars. But it was always clear to us that at some point we wanted to offer our own products. Sustainable and on fair terms.
Here you can find out how 2befair came about and why rubber mats were our first product.

Accessories for Tesla

It all started with a video on my YouTube channel Nico Pliquett DE on December 14th, 2019. Over 2 years before the launch of the 2befair brand. After presenting and testing cars as a YouTuber for a few years, it was time to start a company again and do more than just stand in front of the camera. Before that, I had built a start-up in my early twenties and I knew it wouldn't be the last. As a YouTuber, I came across a Tesla Model 3 at some point and was quickly won over by the car, although before that I had driven almost exclusively with combustion engines. The Tesla Model 3 quickly became my private car and I started renting out the cars in Hamburg. The rental went well and further ideas about the Tesla brand and electric mobility emerged. So with the said video from 14.12. the online shop was launched. So the first products were rubber mats and welcome lights for the Tesla Model 3.ung.

Right from the start, our long-term goal at Shop4Tesla was to develop a sustainable alternative to other shops, with which we can bring our products to the customer as CO2-neutrally as possible. If you drive a Tesla or any other electric car, you probably do so for reasons of environmental protection. So it was only logical for us not to make any compromises when it comes to accessories. However, it is difficult to meet all sustainability requirements right from the start with a small budget. So the goal was to grow first and then invest in reducing CO2.

The start of our brand

Since local accessories for the Tesla brand were difficult to find, we knew early on that we would have to produce them ourselves. So we started developing the brand in mid-2021. After we thought a lot about it in the team, the name of our own brand was decided in addition to the core of the brand and our goals. Together we decided on the name 2befair. The name says it all. We want to focus on producing our products fairly and sustainably and, if possible, gain an overview of the entire supply chain. With these considerations, we then threw ourselves on our first product. First we wanted to produce our rubber mats from the Shop4Tesla sustainably and have started to find a suitable producer in Germany. Of course, this must meet all of our requirements, because we will not make any compromises with our 2befair brand. Many discussions with different companies followed. But all the effort was worth it, because we found a producer who represents all of our claims, is regional and transparent. Lucky for us! Even if the costs for our own production amount to a six-digit amount and we as a company would also take a risk, we started producing our own rubber mats in March 2022. But it shouldn't stay that way, because we want to further expand our 2befair brand and establish it on the market and change the aftermarket in the long term.

We are looking forward to the future and are excited to see how it goes!

About us

Who is actually behind the 2befair brand?

There are now 7 employees behind the 2befair brand, who pursue the idea of making accessories for electric cars sustainable every day. Based on our online shop Shop4Tesla and our first product rubber mats for the Tesla Model 3 and Model Y, we want to offer even more accessories for various electric cars under our 2befair brand in the future. We make sure that the products are produced fairly, sustainably and transparently and are of a high quality.

If you have any questions about our brand or its products, please feel free to contact us. We are glad to help you!

Your 2befair team!

  • Nico Pliquett

    Founder & CEO

  • Nick Hoffman

    Content manager

  • Philip Gegner

    Product Manager & Client Advisor

  • Deborah Poppe

    Client Advisor

  • Nils Repen

    Client Advisor

  • Nick Hoffmann

    Content Manager

  • Petar Simeonov

    eCommerce Manager

  • Nico Huebner

    Marketing Manager

  • Nils Repen

    Client Advisor

  • Petar Simeonov

    eCommerce Manager

  • Aki (Akela)

    Agency Dog & Good Vibes Manager